Warby Parker
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Background
This is where you include some project context or explain what the initial goal was. It should be 2-4 sentences long.
Initial Concepts
You can use this section to show early ideas or meetings. If your portfolio needs to show process, this is a great section to include and if not, simply delete it from the layout.
First Iteration
Include this section if you are showing your creative progress. You can explain early tests or concepts.
Early concept test shot
Add any early insights or decision changes here.
Early concept tabletop test shot
Changing Direction
Add a pivot point in your project, include a quote or highlight a key decision.
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Explain why your concept stands out
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Share something cool you did
The Results
Add a line or two about where you landed and what brought the final result together.
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Close with a last line or a great quote